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Tired Of The Same Old Same Old Website Content?
August 15, 2007
- Tired
Of The Same Old Same Old Website Content?
Maybe it’s time for you to take a fresh approach
instead of launching a cookie-cutter website that looks like every other
adviser’s. National Compliance Services, Inc. (NCS), the same company you look
to for compliance and registration, can also work with you to provide truthful,
clear, accurate, and balanced content for your website.
Because you’re dealing with NCS, you can be sure your
website content has been prepared and reviewed by compliance professionals who
are familiar with the investment advisory field. Too often, investment advisers
look to professionals who rarely work with firms providing advisory services.
These content providers don’t realize that all versions of your website must be
retained for five years and that examiners are scrutinizing every screen .
At NCS, we help you to create content that is
designed to meet the requirements of Rule 206(4)-1 under the Investment Advisers
Act of 1940 or similar state statutes governing websites. We’ll make sure:
• Your website content is consistent with your firm’s
Form ADV and advisory contract. • Your website content is not false or
misleading. • You stay away from content that may violate Clover Capital and
other no-action letters. • You avoid loaded words that wave a red flag in
front of securities regulators. • You don’t inadvertently promise more than
you can deliver, leading to regulatory problems and disappointed clients .
Aside from compliance, our goal is making sure your
website doesn’t look like everyone else’s and you aren’t making the same
regulatory mistakes we see all the time on websites for investment advisers.
We’ll help you market your services professionally on
your website and will warn you about compliance pitfalls. We’ll provide you with
the right disclosures to match the content of your website.
The content of your website adds to your credibility
as an investment adviser. It also adds to your visibility among clients,
regulators and competitors. The last thing you need is the same old same old
website content and compliance problems you didn’t anticipate.
For more information, contact Chad Jones at
Chad@NCSonline.com. He can be reached by phone at 561-330-7645, Ext. 210. And
even if you’re satisfied with your current website content, NCS can conduct a
compliance review to help you avoid regulatory issues.
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