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Tired Of The Same Old Same Old Website Content?


August 15, 2007 -

Tired Of The Same Old Same Old Website Content?

Maybe it’s time for you to take a fresh approach instead of launching a cookie-cutter website that looks like every other adviser’s. National Compliance Services, Inc. (NCS), the same company you look to for compliance and registration, can also work with you to provide truthful, clear, accurate, and balanced content for your website.

Because you’re dealing with NCS, you can be sure your website content has been prepared and reviewed by compliance professionals who are familiar with the investment advisory field. Too often, investment advisers look to professionals who rarely work with firms providing advisory services. These content providers don’t realize that all versions of your website must be retained for five years and that examiners are scrutinizing every screen .

At NCS, we help you to create content that is designed to meet the requirements of Rule 206(4)-1 under the Investment Advisers Act of 1940 or similar state statutes governing websites. We’ll make sure:

• Your website content is consistent with your firm’s Form ADV and advisory contract.
• Your website content is not false or misleading.
• You stay away from content that may violate Clover Capital and other no-action letters.
• You avoid loaded words that wave a red flag in front of securities regulators.
• You don’t inadvertently promise more than you can deliver, leading to regulatory problems and disappointed clients .

Aside from compliance, our goal is making sure your website doesn’t look like everyone else’s and you aren’t making the same regulatory mistakes we see all the time on websites for investment advisers.

We’ll help you market your services professionally on your website and will warn you about compliance pitfalls. We’ll provide you with the right disclosures to match the content of your website.

The content of your website adds to your credibility as an investment adviser. It also adds to your visibility among clients, regulators and competitors. The last thing you need is the same old same old website content and compliance problems you didn’t anticipate.

For more information, contact Chad Jones at Chad@NCSonline.com. He can be reached by phone at 561-330-7645, Ext. 210. And even if you’re satisfied with your current website content, NCS can conduct a compliance review to help you avoid regulatory issues.

   

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